Here’s a breakdown of the stages in a typical digital marketing funnel: 1. Awareness (Top of the Funnel – TOFU) 2. Interest (Middle of the Funnel – MOFU) 3. Consideration (Middle of the Funnel – MOFU) 4. Decision (Bottom of the Funnel – BOFU) 5. Retention (Post-Purchase) Each of these stages can be enhanced using …
Lead generation can be done in a variety of ways, but if you’re looking for an easy approach, here are some simple and effective strategies you can implement: 1. Social Media Engagement 2. Landing Pages with Opt-in Forms 3. Email Marketing 4. Referral Programs 5. Use Chatbots on Your Website 6. Content Marketing (Blogs, Videos, …